Kelley, Eugene
Marketing planning and competitive strategy / Eugene Kelley
Prentice-Hall, 1972
Buku Teks
Czepiel, John A.
Competitive marketing strategy / John A. Czepiel
Prentice-Hall, 1992
Buku Teks
Managerial marketing: perspectives and viewpointsa, a source book Eugene J. Kelley and William Lazer
Richard D. Irwin, Inc. , 1958
Buku Teks
Kelley, Eugene J.
Managerial marketing : perspectives and viewpoints a source book / by Eugene J. Kelley and William Lazer
Irwin , 1967
Buku Teks
Nash, Edward L., author
Direct marketing : strategy, planning, execution
McGraw-Hill, 1986
Buku Teks
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