King, William Richard, 1938-, author
Quantitative analysis for marketing management / William R. King
McGraw-Hill, 1967
 Buku Teks
Palda, Kristian S., author
Economic analysis for marketing decisions
Prentice-Hall, 1969
 Buku Teks
Thomson, Gerald, author
Management science : an intruduction to modern quantitative analysis and decision making
McGraw-Hill, 1976
 Buku Teks
Krajewski, Lee J., author
Management science quantitative methods in contect
John Wiley & Sons, 1981
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Ullmann, John E., author
Schaum's outline of theory and problems of quantitative methods in management
McGraw-Hill, 1976
 Buku Teks
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