Lamb, Charles W., author
Marketing cases : instructor's manual
Houghton Mifflin, 1987
 Buku Teks
Lamont, Douglas, author
Instructor's manual to accompany: global marketing
Blackwell Publishers, 1996
 Buku Referensi
Panduan memahami kebijaksanaan dan prosedur penjualan dan pemasaran = Manual of sales and marketing policies and procedures / by Alexander Hamilton Institute
Elex Media Komputindo, 1994
 Buku Teks
Kurtz, David L., author
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito, author
Marketing
Ghalia Indonesia, 1984
 Buku Teks
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