See Allo

Luck, David J.

Marketing strategy and plans ; systematic marketing management/ David J. Luck; O.C. Ferrell.

Prentice-Hall, 1979

Buku Teks

Dalrymple, Douglas J., author

Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons

John Wiley & Sons, 1983

Buku Teks

Hillestad, Steven G., author

Health care marketing plans : from strategy to action

An Aspen Publication, 1991

Buku Teks

Dalrymple, Douglas J., author

Marketing management strategy and cases

John Wiley & Sons, 1990

Buku Teks

Dalrymple, Douglas J., author

Marketing management - strategy and cases

John Wiley & Sons, 1995

Buku Teks

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