McIver, Colin
Marketing for managers : the practical man's guide to acomplex / Colin Mclversubject Colin, McIver
Longman , 1972
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Randall, Geoffrey, author
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
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Morse, Stephen A., author
The practical approach to marketing management / Stephen Morse
McGraw-Hill , 1967
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Kotler, Philip, author
Marketing management
[publisher not identified], [date of publication not identified]
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Kotler, Philip, author
Marketing management
Prentice-Hall, 2000
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