Peterson, Robin
Marketing : a contemporary introduction / Robin Peterson
New York, N.Y., Wiley / Hamilton
 Buku Teks
Petersen, Christian
Sales promotion in postmodern marketing/ Christian Peterson
Gower, 1994
 Buku Teks
McDaniel, Carl, author
Introduction to marketing
South Western Cengage Learning, 2013
 Buku Teks
Armstrong, Gary (Gary M.), author
Marketing: an introduction
Prentice-Hall, 2005
 Buku Teks
McDaniel, Carl, author
Riset pemasaran kontemporer = Contemporary marketing research
Salemba Empat , 2001
 Buku Teks
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