Preston, Lee E., author
Research program in marketing: studies in a simulated market
IBER (Institute of Business and Economic Research), 1966
 Buku Teks
Lehmann, Donald R., author
Market research and analysis
Topan, 1989
 Buku Teks
Lehmann, Donald R., author
Market research and analysis
Richard D. Irwin, 1989
 Buku Teks
Lehmann, Donald R., author
Market research and analysis
Richard D. Irwin, 1979
 Buku Teks
Adler, Max K., author
Lectures in market research
Crosby Lockwood & Sons, 1965
 Buku Teks
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