Rachman, David J., author
Modern marketing
Dryden Press, 1980
 Buku Teks
Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
 Buku Teks
Cundiff, Edward W., author
Fundamentals of modern marketing
Prentice-Hall of India, 1980
 Buku Teks
Kurtz, David L., author
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito, author
Marketing
Ghalia Indonesia, 1984
 Buku Teks
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