Readings and cases in marketing
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Richard D. Irwin, 1984
 Buku Teks
Hansen, Harry L., author
Marketing, text, cases and readings
Richard D. Irwin, 1964
 Buku Teks
Hansen, Harry L., author
Marketing: a text, cases and readings
Richard D. Irwin, 1956
 Buku Teks
Westing, John Howard, author
Readings in marketing
Prentice-Hall, 1957
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McNair, Malcolm P., author
Readings in marketing
McGraw-Hill, 1949
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