Still, Richard R., author
Essentials of marketing
Prentice-Hall, 1966
 Buku Teks
McDaniel, Carl, author
Marketing essentials
South Western Cengage Learning, 2012
 Buku Teks
McCarthy, E. Jerome, author
Essentials of marketing
Irwin, 1988
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Hoffman, K. Douglas
Essentials of services marketing
Harcourt College Publishers, 2002
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Zikmund, William G., author
Essentials of marketing research
South Western Cengage Learning, 2013
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