Venkatesan, M., author
An introduction to marketing experimentation : methods, applications, and problems
Free Press, 1971
Buku Teks
Seminar on segmentation and typology: techniques and applications to marketing problems
ESOMAR, 1972
Buku Teks
Barksdale, Hiram C., author
Problems in marketing research : in-basket simulatiuon
Holt, Rinehart and Winston, 1963
Buku Teks
Baker, Michael J., author
Research for marketing
Macmillan, 1991
Buku Teks
Kress, George, author
Marketing research
Prentice-Hall, 1988
Buku Teks
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