Venkatesan, M., author
An introduction to marketing experimentation : methods, applications, and problems
Free Press, 1971
 Buku Teks
Seminar on segmentation and typology: techniques and applications to marketing problems
ESOMAR, 1972
 Buku Teks
Barksdale, Hiram C., author
Problems in marketing research : in-basket simulatiuon
Holt, Rinehart and Winston, 1963
 Buku Teks
Aaker, David A., author
Marketing Research
John Wiley & Sons, 1995
 Buku Teks
Churchill, Gilbert A., author
Marketing research
Thomson, 2005
 Buku Teks
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