See Allo

Hughes, G. David, author

Marketing management : a planning approach

Addison-Wesley, 1978

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Buell, Victor P., author

Marketing management : a strategic planning approach

McGraw-Hill, 1984

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Perreault, William D., author

Basic marketing : a marketing strategy planning approach

McGraw-Hill, 2014

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Perreault, William D., author

Essentials of marketing : a marketing strategy planning approach

McGraw-Hill, 2015

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Stern, Mark E.

Marketing planning: an systems approach/ Mark E. Stern

McGraw-Hill, 1966

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