Montgomery, David B., author
Management science in marketing
Prentice-Hall, 1969
 Buku Teks
Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Kotler, Philip, author
Marketing management
Pearson, 2016
 Buku Teks
Kotler, Philip, author
Marketing management
Pearson, 2016
 Buku Teks
Kotler, Philip, author
Marketing management
[publisher not identified], [date of publication not identified]
 Buku Teks
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