Still, Richard R.
Sales management decisions, strategies and cases / Richard R Still
Prentice-Hall, 1988
 Buku Teks
Quelsch, John A.
Sales promotion management/ John A. Quelch
Prentice-Hall, 1989
 Buku Teks
Hoffamn, K. Douglas
Essentials of Services marketing : Concepts, Strategies, and Cases / K. Douglas Hoffman, John E.G. Bateson
Horcourt Colledge Publisher, 2002
 Buku Teks
Terry, George Robert, author
Management : selected case problems / George R. Terry
Prentice-Hall, 1957
 Buku Teks
Johnson, Lewis K., author
Sales and marketing management : text and cases
Allyn and Bacon, 1957
 Buku Teks
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