Still, Richard R., author
Sales management decisions, strategies and cases
Prentice-Hall, 1988
 Buku Teks
Johnson, Lewis K., author
Sales and marketing management : text and cases
Allyn and Bacon, 1957
 Buku Teks
Dodge, H. Robert, author
Field sales management : text and cases
Business Publications, 1973
 Buku Teks
Quelsch, John A., author
Sales promotion management
Prentice-Hall, 1989
 Buku Teks
Hoffamn, K. Douglas, author
Essentials of services marketing : concepts, strategies, and cases
Horcourt Colledge Publisher, 2002
 Buku Teks
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