Quelsch, John A., author
Sales promotion management
Prentice-Hall, 1989
 Buku Teks
Petersen, Christian
Sales promotion in postmodern marketing/ Christian Peterson
Gower, 1994
 Buku Teks
Still, Richard R., author
Sales management decisions, strategies and cases
Prentice-Hall, 1988
 Buku Teks
Dommermuth, William P.
Promotion
PWS-Kent, 1989
 Buku Teks
Storholm, Gordon R., author
Sales management
Prentice-Hall, 1982
 Buku Teks
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