Caplovitz, David, author
The Poor pay more : consumer practices of low-income families
Free Press; Collier-Macmillan, 1967
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Leinwand, Gerald
The consumer: a shocking and informative expose of fraudulent marketing practices and seductive selling gimmicks / Geral Leinwand
Washington Square Press, 1970
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Katona, George
The powerful consumer psychological studies of the American economy / George Katona
McGraw-Hill Book , 1960
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Mowen, John C.
Consumer behavior / John C. Mowen
Prentince Hall, 1995
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Mowen, John C., author
Consumer behavior / John C. Mowen, Michael Minor
Prentice-Hall, 1998
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