Cheskin, Louis
Why people by : motivation research and its successful application / by Louis Cheskin
N.Y. Liveright , 1959
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Cheskin, Louis
Basic for marketing decision : through controlled motivation research/ Louis Cheskin
Live Right , 1961
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Aaker, David A., author
Marketing Research
John Wiley & Sons, 1995
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Churchill, Gilbert A., author
Marketing research
Thomson, 2005
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Cooper, Donald R., author
Marketing research
McGraw-Hill/Irwin, 2006
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