Cheskin, Louis, author
Why people by : motivation research and its successful application
Liveright, 1959
 Buku Teks
Baker, Michael J., author
Research for marketing
Macmillan, 1991
 Buku Teks
Kress, George, author
Marketing research
Prentice-Hall, 1988
 Buku Teks
Parasuraman, A., author
Marketing research
Addison-Wesley, 1991
 Buku Teks
Aaker, David A., author
Marketing Research
John Wiley & Sons, 1995
 Buku Teks
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