Cox, William E. Jr.
Industrial marketing research/ William E. Cox, Jr
N.Y. John Wiley c., 1979
 Buku Teks
McCarthy, E. Jerome, author
Basic marketing/ E. Jerome McCharty : William D Perreault Jr
Richard D. Irwin, 1998
 Buku Teks
McCarthy, E Jerome
Application in basic marketing / E. Jerome McCarthy, William D. Perreault
Irwin, 1994
 Buku Teks
McCarthy, E. Jerome, author
Basic marketing: a managerial approach / E Jerome McCarthy, William D Perreault
Richard D. Irwin, 1998
 Buku Teks
Ryan, William T.
A Guide to marketing / William T. Ryan
Richard D. Irwin, 1981
 Buku Teks
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