Readings in market research
edited by Keith K. Cox
Appleton-Century-Crofts, 1967
 Buku Teks
Marketing research : selected readings
edited by Joseph Seibert & Gorden [i.e. Gordon] Wills
Penguin Books, 1970
 Buku Referensi
Adler, Max K., author
Lectures in market research
Crosby Lockwood & Sons, 1965
 Buku Teks
Lehmann, Donald R., author
Market research and analysis
Richard D. Irwin, 1989
 Buku Teks
Lehmann, Donald R., author
Market research and analysis
Richard D. Irwin, 1979
 Buku Teks
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