Motivation and market behavior / edited by Robert Ferber and Hugh G. Wales
Richard D. Irwin, Inc. , 1958
 Buku Teks
Asseal, Henry
Cosumer behavior and marketing action
Kent Publishing Company, 1984
 Buku Teks
Cheskin, Louis
Why people by : motivation research and its successful application / by Louis Cheskin
N.Y. Liveright , 1959
 Buku Teks
Feby Inas Dwiputri, author
Keterkaitan brand ambassador kosmetik wardah dengan motivasi dan asosiasi merek nilai nilai Islami = The relation between brand ambassador of wardah cosmetics with the motivation and brand association of islam's values
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Makalah dan Kertas Kerja
Schiffman, Leon G., author
Consumer behavior
Prentice-Hall, 1997
 Buku Teks
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