Frank, Ronald E.
Quantitative techniques in marketing analysis : text and readings / by Ronald E. Frank
Richard D. Irwin , 1962
 Buku Teks
Malhotra, Naro, author
Riset pemasaran : pendekatan terapan = Marketing research: an applied orientation
Indeks, 2010
 Buku Teks
Malhotra, Naresh K., author
Riset pemasaran : pendekatan terapan = Marketing research : an applied orientation
Indeks, 2009
 Buku Teks
Frank, Ronald E.
Quantitative methods in marketing/ by Ronald E. Frank and Paul E. Green
Prentice-Hall, 1967
 Buku Teks
Malhotra, Naresh K.
Makerting Research
Prentice Hall International, 1996
 Buku Teks
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