Holmes, Parker M.
Marketing research : principles and readings / Parker M. Holmes
South-Western Publishing Co., 1960
 Buku Teks
Marketing research : selected readings
edited by Joseph Seibert & Gorden [i.e. Gordon] Wills
Penguin Books, 1970
 Buku Referensi
Aaker, David A., author
Marketing Research
John Wiley & Sons, 1995
 Buku Teks
Churchill, Gilbert A., author
Marketing research
Thomson, 2005
 Buku Teks
Cooper, Donald R., author
Marketing research
McGraw-Hill/Irwin, 2006
 Buku Teks
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