Kelley, Eugene J.
Managerial marketing : perspectives and viewpoints a source book / by Eugene J. Kelley and William Lazer
Irwin , 1967
Buku Teks
Managerial marketing: perspectives and viewpointsa, a source book Eugene J. Kelley and William Lazer
Richard D. Irwin, Inc. , 1958
Buku Teks
Kelley, Eugene
Marketing planning and competitive strategy / Eugene Kelley
Prentice-Hall, 1972
Buku Teks
Gandhi, J.C.
Marketing : a managerial introduction / J. C. Gandhi
McGraw-Hill Publishing Company, 1995
Buku Teks
McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome Mccarthy, William D. Perreault
Richard D. Irwin, 1990
Buku Teks
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