Lehmann, Donald R., author
Market research and analysis
Richard D. Irwin, 1989
 Buku Teks
Lehmann, Donald R., author
Market research and analysis
Richard D. Irwin, 1979
 Buku Teks
Lehmann, Donald R., author
Market research and analysis
Topan, 1989
 Buku Teks
Aaker, David A., author
Marketing research
John Wiley & Sons, 2000
 Buku Teks
Crisp, Richard D., author
Marketing research
McGraw-Hill, 1957
 Buku Teks
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