Levitt, Theodore, author
Innovation in marketing new perspectives for profit and growth
McGraw-Hill, 1962
 Buku Teks
Levitt, Theodore, author
Innovation in marketing; new perspectives for profit and growth/ Theodore Levitt
Pan Books, 1962
 Buku Teks
Innovation systems in small catching-up economies: new perspectives on practice and policy
Elias G. Carayannis, Urmas Varblane, Tonu Roolaht, editors
[Springer, ], 2012
 eBooks
Kotler, Philip, author
Marketing moves : a new approach to profits, growth, and renewal
Harvard Business School Press, 2002
 Buku Teks
Solikin M. Juhro, author
New sources of growth: the role of frugal innovation and transformation leadership
Bank Indonesia Insitute, 2019
 Artikel Jurnal
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