Myers, John G., author
Marketing research and knowledge development : an assessment for marketing management
Prentice-Hall, 1980
 Buku Teks
Peter, J. Paul, author
Marketing management : knowledge and skills
McGraw-Hill, 2004
 Buku Teks
Baker, Michael J., author
Research for marketing
Macmillan, 1991
 Buku Teks
Kress, George, author
Marketing research
Prentice-Hall, 1988
 Buku Teks
Parasuraman, A., author
Marketing research
Addison-Wesley, 1991
 Buku Teks
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