See Allo

Roberts, Mary Lou, author

Direct marketing management

Prentice-Hall, 1989

Buku Teks

The Direct marketing handbook

Edward L. Nash, editor in chief

McGraw-Hill , 1992

Buku Referensi

Nash, Edward L., author

Direct marketing : strategy, planning, execution

McGraw-Hill, 1986

Buku Teks

Stone, Bob, author

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

McGraw-Hill, 2008

Buku Teks

Weaver, Lynee De, author

Seni menggunakan pemasaran langsung yang berhasil dalam bisnis anda (direct marketing)

Elex Media Komputindo, 2002

Buku Teks

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