See Allo

Nash, Edward L., author

Direct marketing : strategy, planning, execution

McGraw-Hill, 1986

Buku Teks

The Direct marketing handbook

Edward L. Nash, editor in chief

McGraw-Hill , 1992

Buku Referensi

Roberts, Mary Lou, author

Direct marketing management

Prentice-Hall, 1989

Buku Teks

Weaver, Lynee De, author

Seni menggunakan pemasaran langsung yang berhasil dalam bisnis anda (direct marketing)

Elex Media Komputindo, 2002

Buku Teks

Stone, Bob, author

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

McGraw-Hill, 2008

Buku Teks

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