Advertising at the point of purchase / edited and compiled by the Association of National Advertisers, Inc.
McGraw-Hill , 1957
 Buku Teks
Garbett, Thomas F.
Corporate advertising : the what , the why and the how / Thomas F. Gargett
McGraw-Hill, 1981
 Buku Teks
Virga Shafira Aulia Putri, author
Penggunaan strategi In-Game Advertising dalam membentuk purchase decision konsumen : studi pada produk Torabika Cappuccino dalam player unknown's battleground mobile = The use of In-Game Advertising to form consumer Purchase decision : study in Torabika Cappuccino's product on player unknown's battleground mobile
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Dasar-dasar ilmu sosial untuk public relation dengan contoh kasus penyuluhan pajak
Djamaludin Ancok [and others]; editor, Tika Noorjaya
Bina Rena Pariwara, 1992
 Buku Teks
Ingram, Andrew, author
An advertisers guide to better radio advertising: Tune in to the power of the brand conversation medium
John Wiley & Sons, 2005
 Buku Teks
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