Frontiers of advertising theory and research : a symposium honoring C.H. Sandage / edited, Hugh W. Sargent
Pacific Books, 1972
 Buku Teks
Fletcher, Alan D., author
Fundamentals of advertising research
Grid Publishing, 1983
 Buku Teks
Fletcher, Alan D., author
Fundamentals of advertising research
Wadsworth , 1987
 Buku Teks
Handbook of research on international advertising
Shintaro Okazaki, editor
Edward Elgar, 2012
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Advertising research : the internet, consumer behavior and strategy
edited by George Zinkhan
American Marketing Association, 2000
 Buku Teks
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