Goodwill: the wasted asset / edited by Peter Biddlecombe
Business Books, 1971
 Buku Teks
Public relations theory / edited by Carl H. Botan, Vincent Hazleton
Lawrence Erlbaum associates, 1989
 Buku Teks
Advertising at the point of purchase / edited and compiled by the Association of National Advertisers, Inc.
McGraw-Hill , 1957
 Buku Teks
Rhetorical and critical approaches to public relations / edited by Elizabeth L. Toth, Robert L. Heath
Lawrence Erlbaum Associates , 1992
 Buku Teks
Abd. Muhaimin Iskandar, author
Manajemen hubungan masyarakat Partai Kebangkitan Bangsa dalam Pemilu 1999
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2001
 UI - Tesis Membership
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