Garbett, Thomas F.
Corporate advertising : the what , the why and the how / Thomas F. Gargett
McGraw-Hill, 1981
Buku Teks
Kopel, Ellis
Financial and corporate public relations : the integrated approcah / Ellis Kopel
McGraw-Hill, 1982
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Harris, Thomas L., author
The Marketers guide to public relations : how todays top companies are using the new PR to gain a competitive edge
John Wiley & Sons, 1993
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Morley, Michael, author
How to manage your global reputation : a guide to the dynamics of international public relations
Palgrave, 2002
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Roman, Kenneth
How to advertise : a professional guide for the advertiser, what works, what doesn't, and why / by Kenneth Roman and Jane Maas
St. Martin's Press , 1976
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