Rucker, Frank W., author
Tested newspaper promotion
The Iowa State Univ. Press, 1960
 Buku Teks
Ika Apriani Kusumadewi, author
Peran iklan dalam mengisi kemerdekaan : studi kasus surat kabar Merdeka (1945-1949) = The role of advertising in the independence era : case study Merdeka newspaper (1945-1949)
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2011
 UI - Skripsi Open
Adissa Andam Dewi, auhtor
Analisis efektifitas iklan surat kabar Kompas ditinjau dari faktor ukuran dan warna menggunakan metode eye tracking = Analysis of the Effectiveness of Kompas newspaper advertising in term of size and color factors using eye tracking method
Fakultas Teknik Universitas Indonesia, 2012
 UI - Skripsi Open
Boyd, Harper W., Jr., author
Promotion: a behavioral view
Prentice-Hall, 1967
 Buku Teks
Caples, John, author
Tested advertising methods
Prentice-Hall, 1974
 Buku Teks
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