See Allo

Cravens, David W., author

Pemasaran strategis=Strategic marketing; Jilid 2

Erlangga, 1998

Buku Teks

Cravens, David W., author

Pemasaran strategi = Strategic marketing

Erlangga, 1996

Buku Teks

Kotler, Philip, author

Dasar-dasar pemasaran jilid 2 = Principles of marketing

Prenhallindo , 1997

Buku Teks

Pemasaran strategik : perspektif valus-based marketing dan pengukuran kinerja

Ujang Sumarwan [and others]

IPB Press, 2011

Buku Teks

Kotler, Philip, author

Prinsip-prinsip pemasaran; Jilid 2 = Principles of marketing

Erlangga, 2008

Buku Teks

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