O`Rourke IV, James S., author
Management communication : a case-analysis approach/ James S. O'Rourke IV
Pearson Prentice Hall, 2004
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O`Rourke, James S., author
Management communication : a case-analysis approach
Prentice-Hall, 2013
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Hattersley, Michael E.
Management communication: principles and practice/Michael E. Hattersley, Linda McJannet
McGraw-Hill , 1997
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Greyser, Stephen A.
Case in advertising and communications management / Stephen A. Greyser
Prentice-Hall, 1972
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Hughes, G. David, author
Marketing management : a planning approach
Addison-Wesley, 1978
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