Wilbur
Men, Messages and media
Harper ,
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Schramm, Wilbur Lang, 1907 -, author
Men, women, messages and media: understanding human communication
Harper and Row, 1982
 Buku Teks
Bogart, Leo, author
Strategy in advertising : matching media and messages to markets and motivations
NTC Businnes Book, 1990
 Buku Teks
Silverblatt, Art
Media literacy : keys to interpreting media messages / Art Silverblatt
Praeger, 1995
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Bagdikian, Ben H.
The information machines: their impact on men and the media
Harper & Row Publishers, 1971
 Buku Teks
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