Jefkins, Frank William, author
Introduction to marketing, advertising and public relations
MacMillan Publishers, 1985
 Buku Teks
Amalia Mahdini, author
Analisis kegiatan kampanye Public Relations Forever against animal testing dalam Pembentukan brand personality The Body Shop di Indonesia = Analysis of Public Relations Campaign Forever against animal testing on forming the brand personality of The Body Shop in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Garbett, Thomas F.
Corporate advertising : the what , the why and the how / Thomas F. Gargett
McGraw-Hill, 1981
 Buku Teks
Reza Budiman, author
Pengaruh public service announcement (PSA) dalam pembentukan knowledge tentang uang palsu: studi kasus public service announcement (PSA), iklan layanan masyarakat dari Bank Indonesia versi 3D (dilihat, diraba, diterawang) di televisi
Universitas Indonesia, 2006
 UI - Tesis Membership
Yadin, Daniel L., author
Creative effective marketing communications
Crest, 2001
 Buku Teks
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