Morse, Stephen A., author
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
 Buku Teks
Farbey, A.D., author
The art of marketing : successfull advertrising; Vol. 4 : a guide to strategy, planning and targeting
Crest Publishing House, 2001
 Buku Teks
Randall, Geoffrey, author
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
 Buku Teks
Phelps, D.M.
Planning the product/ D.M. Phelps
Ill. Richard D. Irwin, Inc , 1947
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Markin, Rom J., author
Marketing : strategy and management
John Wiley & Sons, 1982
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