M. Suyanto, author
Marketing Strategy Top Brand Indonesia
Andi, 2007
 Buku Teks
Dava Kharis, author
Strategi pemasaran Komunitas PT Xiaomi Technology Indonesia dalam membentuk word of mouth pada Komunitas Merek Mi Fans Indonesia = PT Xiaomi Technology Indonesia's Community marketing strategy in forming a word of mouth in the Indonesian Mi Fans Brand Community
Fakultas Ilmu Sosila Dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Walker, Orville C., author
Marketing strategy : a decision-focused approach
McGraw-Hill, 2006
 Buku Teks
Uzaldy Davin Asdra Prayoga, author
Strategi Personalized Marketing dalam Social Media Marketing pada Brand "Alana JustBaked" = Personalized Marketing Strategy in Social Media Marketing for the Brand "Alana JustBaked"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tugas Akhir
Michael Lee, author
Strategi Pemasaran dan Integrated Marketing Communictations dengan Pendekatan Dari Interface Marketing-Finance pada Produk Shampoo Clear di PT. Unilever Indonesia Tbk. = Marketing and Integrated Marketing Communications Strategy in the presence of Marketing-Finance Interface with Clear Brand Product in PT. Unilever Indonesia Tbk.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
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