See Allo

Haig, Matt, author

Kogan Page, 2003

Buku Teks

Haig, Matt, author

Brand failures/Matt Haig, Kogan Page

Kogan Page, 2003

Buku Teks

Jeky Ali Buyung, author

Pengaruh respon organisasi atas service failures terhadap brand credibility Indihome = The effect of organizational responses to service failures on Indihome brand credibility

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Tesis Membership

Miller, Donald, author

Marketing made simple : brand storytelling dalam bisnis

PT Gramedia Pustaka Utama, 2022

Buku Teks

Adhiwira Indrabrata, author

Effect of perceived personalization and self- expressive brand towards perceived quality and brand loyalty of local footwear brands on instagram = Analisis pengaruh perceived personalization dan self expressive brand terhadap perceived quality dan brand loyalty pada merek sepatu lokal di instagram.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Skripsi Membership

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