Fenvessy, Stanley J.
Keep your customers (and keep them happy)
Dowjones-Irwin, 1976
 Buku Teks
Zemke, Ron
E-Service : 24 ways to keep your customers-when the competition is just a click away
Amacom, 2000
 Buku Teks
Sexton, Don, author
Trump University marketing 101: nasihat pemasaran terbaik dihadapan anda = Trump University marketing 101: how to use the most powerful ideas in marketing to get more customers and keep them
Bhuana Ilmu Populer, 2006
 Buku Teks
Francese, Peter
Capturing customers
Golden Books Centre, 1992
 Buku Teks
Hall, Stacey, author
Attracting perfect customers = Menguasai pasar dengan kekuatan : menguasai pasar dengan synchronicity strategic / Stacey Hall and Jan Brogniez; alih bahasa Rudijanto
Bhuana Ilmu Populer, 2003
 Buku Teks
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