Atkin, Douglas, author
The Culting of Brands
Portfolio, 2004
 Buku Teks
Mark, Margaret, author
The hero and the outlaw: building extraordinary brands through the power of archetypes
McGraw-Hill , 2001
 Buku Teks
Ford, J. Kevin, author
Brands laid bare : using market research for evidence-based brand management
John Wiley & Sons, 2005
 Buku Teks
Post, Karen, author
Brain tattoos: creating unique brands that stick in your customers' minds
[American Management Association, ], 2004
 eBooks
Brand Bible : the complete guide to building, designing, and sustaining brands
edited by Debbie Millman
Rockport Publishers, 2012
 Buku Referensi
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