Marketing management and strategy : a reader
edited by Philip Kotler, Keith K. Cox
Prentice-Hall, 1984
 Buku Teks
Administrative management for development : a reader
edited by Yves Chapel
International Institute of Administrative Sciences, 1977
 Buku Teks
Kotler, Philip, author
Marketing management
Prentice-Hall, 2000
 Buku Teks
Kotler, Philip, author
Marketing management
Prentice-Hall, 2003
 Buku Teks
Kotler, Philip, author
Marketing management
Prentice-Hall, 1989
 Buku Teks
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