Zyman, Sergio, author
The end of marketing as we know it
Harper Business, 2000
 Buku Teks
Mariotti, John, author
Smart things to know about marketing
Capstone, 2004
 Buku Teks
Kurtz, David L., author
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito, author
Marketing
Ghalia Indonesia, 1984
 Buku Teks
Alex Soemadji Nitisemito, author
Marketing
Ghalia Indonesia, 1984
 Buku Teks
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