Silvia Ulfa, author
Marketing research
PAU-EK-UI, 1991
 Buku Teks
Churchill, Gilbert A., author
Basic marketing research
The Dryden Press, 1996
 Buku Teks
Churchill, Gilbert A., author
Marketing research : methodological foundations
Thomson, 2005
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Aaker, David A., author
Marketing research
John Wiley & Sons, 2000
 Buku Teks
Crisp, Richard D., author
Marketing research
McGraw-Hill, 1957
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