Seibert, Joseph C., author
Concepts of marketing management
Harper and Row, 1972
 Buku Teks
Flagship marketing : concepts and places
Tony Kent, Reva Brown, editor
Routledge, 2009
 Buku Teks
Schewe, Charles D., author
Marketing : concepts and applications
McGraw-Hill, 1983
 Buku Teks
Hise, Richard T., author
Basic marketing : concepts and decisions
Winthrop, 1979
 Buku Teks
Blythe, Jim, author
Key Concepts in Marketing
Sage Publications, 2012
 eBooks
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