Kennedy, Daniel S.
The ultimate marketing plan : find your most promotable competitive edge, turn it into a powerful marketing message, and deliver it to the right prospects / Daniel S. Kennedy
S.S. Mubaruk , 1991
 Buku Teks
Warmke, Roman F.
Marketing in action / Roman F. Warmke, G. Dean Palmer, C.A. Nolan
South-Western Publishing Co., 1976
 Buku Teks
Lehmann, Donald R., author
Analysis for marketing planning
McGraw-Hill, 2005
 Buku Teks
Bearden, William O., author
Marketing: principles & perspectives
McGraw-Hill/Irwin, 2004
 Buku Teks
Vaile, Roland S.
Marketing in the America economy / by Roland S. Vaile, E.T.
The Roland Press Company , 1952
 Buku Teks
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