Howard, John A., author
Marketing management : operating, strategic, and administrative
Richard D. Irwin, 1973
 Buku Teks
Cravens, David W., author
Strategic marketing
McGraw-Hill , 2006
 Buku Teks
Cravens, David W., author
Strategic marketing
Richard D. Irwin, 1982
 Buku Teks
Cravens, David W., author
Strategic marketing
Richard D. Irwin , 1987
 Buku Teks
Bradley, Frank, author
Strategic Marketing
John Wiley & Sons, Ltd, 2003
 Buku Teks
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