Gronroos, Cristian
Service management and marketing
Lexington Book6c1990, 0
 Buku Teks
Lovelock, Christopher H., author
Principles of service marketing and management
Pearson Education international, 2002
 Buku Teks
Keller, kotler, author
Marketing Management
Pearson Education, Inc, 2006
 Buku Teks
Applications of management science in marketing
edited by David B. Montgomery and Glen L. Urban
Prentice-Hall, 1970
 Buku Teks
Howard, John A., author
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
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