Gronroos, Cristian
Service management and marketing : managing the moments of truth in service competition / Christian Gronroos
Lexington Book, 1990
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Joseph, William, author
Professional service management
McGraw-Hill, 1983
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Gronroos, Cristian
Service management and marketing
Lexington Book6c1990, 0
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Service management: an integrated approach
edited by Bart van Looy and Roland van Dierdonck
Pitman, 1998
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Lovelock, Christopher H., author
Principles of service marketing and management
Pearson Education international, 2002
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